Strathearn and Strathallan- Economy

Strathearn and Strathallan has a diverse local economy. Key industries in the region include agriculture and hospitality. The area boasts lots of small independent businesses. Many towns across the locality are popular places for commuters who work in Perth or in the central belt of Scotland.


Employment by Industry

Agriculture, forestry and fishing are major employers within the rural parts of the locality with, 4.5% of people overall working in those industries, compared to 1.7% of people in Scotland. Hospitality is another key employer in the locality, which has a number of notable large hotels, as well as many smaller hotels and bed and breakfasts. 14.1% of people are employed in hospitality compared to just 6.3% of people in Scotland. Hospitality and agriculture are seasonal industries and attract workers from outside of Perth and Kinross. These jobs are often low paid and temporary, which is a concern for people working in the industries.

Key employers include:

  • Crieff Hydro
  • Stewart Milne Group
  • Gleneagles Hotel
  • Highland Spring
  • Duradiamond Healthcare
  • Perth & Kinross Council
  • NHS Tayside
  • Simon Howie

Industry type

Agriculture and forestry are significant employers in the region, with 4.5% of people employed these industries. The proportion of people employed in construction is higher than in the rest of Scotland. This is likely to be because Perth and Kinross has seen rapid population growth compared to the rest of Scotland and more housing is required. The hospitality industry employs many people in Strathearn and Strathallan, as both regions are popular with tourists. Many of the industries in the region are seasonal or rely on short term contracts. This can create uncertainty for workers.

AreaStrathearn and StrathallanPerth & KinrossScotland               
A. Agriculture, forestry and fishing4.5%3.8%1.7%
B. Mining and quarrying0.4%0.5%1.4%
C. Manufacturing5.6%6.1%8.0%
D. Electricity, gas, steam and air conditioning supply1.4%2.7%0.8%
E. Water supply, sewerage, waste management and remediation activities0.7%1.0%0.8%
F. Construction10.5%8.8%8.0%
G. Wholesale and retail trade, repair of motor vehicles and motorcycles12.8%15.6%15.0%
H. Transport and storage3.0%3.9%5.0%
I. Accommodation and food service activities14.1%8.6%6.3%
J. Information and communication2.0%1.7%2.7%
K. Financial and insurance activities3.1%4.0%4.5%
L. Real estate activities1.5%1.3%1.2%
M. Professional, scientific and technical activities4.8%4.4%5.2%
N. Administrative and support service activities4.1%3.8%4.3%
O. Public administration and defence, compulsory social security4.1%5.9%7.0%
P. Education8.6%8.0%8.4%
Q. Human health and social work activities13.5%14.4%15.0%
R, S, T, U. Other5.4%5.5%4.9%

Occupation Type

OccupationStrathallan StrathearnPerth & KinrossScotland
All people aged 16 to 74 in employment4,9205,00372,3042,516,895
1. Managers, directors and senior officials12.7%12.1%10.5%8.4%
2. Professional occupations15.6%15.7%16.4%16.8%
3. Associate professional and technical occupations12.6%10.9%12.4%12.6%
4. Administrative and secretarial occupations9.2%8.8%10.0%11.4%
5. Skilled trades occupations16.0%15.9%14.1%12.5%
6. Caring, leisure and other service occupations9.7%11.3%8.9%9.7%
7. Sales and customer service occupations6.7%7.0%9.3%9.3%
8. Process, plant and machine operatives6.2%5.5%6.4%7.7%
9. Elementary occupations11.0%12.8%12.1%11.6%


The locality has a high proportion of residents who work from home (18%) compared to the rest of Scotland (11.3%). Uptake of public transport is also lower, with only 10.3% of people using public transport to travel to their places of work and/or study. Over half the population use private transport to travel to their place of work or study, a similar proportion to the rest of Scotland.


Crieff BiD stated in 2014 and Auchterarder is in the process of developing a BiD. The BiD is funded by many local business in the towns and employs a manager who will work on priorities set by a steering group of local business representatives. Crieff has developed a business plan which sets out an ambition to promote the town, exploring options to reduce utility bills, promote local trade and supporting local voluntary groups.

Employment Support

AreaClaimant Count (October 2017)Claimant as a proportion of residents aged 16-64
Perth and Kinross9551.1%

In Strathearn and Strathallan of the 115 people who claimed out of work benefits in October 2017 25 people who made claimants were 16-24, 50 were aged 25-49 and 30 were aged 50 plus.

Fairer Working Lives

The Fairness Commission heard from the people of P&K that having a job has wider benefits than earning a wage; it provides people with a sense of purpose, friends and a sense of community, and the opportunity to develop as an individual. Although unemployment in P&K is low, 1 in 10 working age households receive some kind of benefit. In-work poverty is a growing issue, with average earnings 9% lower than the rest of Scotland. This is in part due to the seasonal and low paid nature of P&K’s dominant industries; tourism, hospitality and agriculture.

The uptake of early earning and childcare is high (95%) but the commissioners heard that it is not as flexible as it needs to be. The costs of full time childcare are unsustainable for those in low paid employment. They also found that there needs to be more recognition of unpaid experience such as caring responsibilities and volunteering amongst recruiters.

Useful Links

PK Economic Journal

Skills Development Scotland – PK data

NOMIS- Labour Market Profile